Q: Talk about one challenge you faced on a recent project; how did you work towards finding a solution?

In 2021, one of our esteemed clients from the US approached Sov- ereign to make their dream relocation to Dubai with their young family, after suffering heavily in their personal life due to the wider circumstances of the COVID-19 pandemic and lockdowns. Many restrictions were still in place during this time in Dubai and the US, which made arranging flights, viewings, and accommodation chal- lenges. I did not want the client to miss out on the rapid develop- ments being built in the shifting dynamic in Dubai to a family ori- entated and cosmopolitan environment. I was determined to help them achieve their dream. I worked quickly to engage with devel- opers virtually, embracing the new technologies and virtual reality facilities that were becoming so prominent and popular during the COVID-19 pandemic. This included bringing the client as close as possible to the properties I found for them and listening to their feedback at every step of the way to help them narrow down their ideal location. Through Sovereign, we took steps to navigate the travel regulations and consult the client on their travel to Dubai, deploying our team to arrange appropriate accommodation for them as part of our relocation services package and supporting and guiding them around Dubai on their arrival to reassure them further. By acting in this way, Sovereign was able to deliver on its hallmark of providing the highest quality, personalised service, whilst ensuring the client was able to get that dream fresh start in life they wanted, in the time they wanted.

Q: It seems you have very specific targets in terms of clients. What does your typical clientele look like? What are their job and lifestyle?

Our typical client looks like, based on our trends, business groups or individuals looking to invest in off-plan developments or al- ready established properties in Dubai to expand or diversify their investment portfolios, as well as some commercial properties or development sites for our largest clients. At Sovereign Advisory, as our name implies, we also work closely with distinguished fam- ily offices and high net worth individuals who seek a luxury life- style or relocation to Dubai. 80% of our deals are based on our client’s desire to achieve or expand their luxury lifestyle. Luxury lifestyle means different things based on different budgets, but we at Sovereign Advisory believe that in Dubai, the land of abun- dance, luxury, and endless opportunity, there are bespoke options for every client from every walk of life to benefit in the way they want, and with our deep expertise, we can consult and provide a suite of planning options that can make your dream investment of tomorrow, possible today.
And it doesn’t stop there! We go to great lengths with interior designers and developers to ensure the bespoke life they choose becomes a reality. We ensure this by having several sessions with our clients before they make their property investments, to scope out exactly what their visions for their dream designs are, to turn a property into a Dubai palace and a haven of their own making.

Q: Can you describe how you manage projects, take up new clients and the whole process?

Every project is an act of creation and creative forces, driven by one fundamental element – people! Every project, and its out- comes, are determined and measured by the output of every person working on it, including those people you are in service to. Having people’s optimum goals in mind and positively and constructively visualising the process at the beginning of every project, no matter how grand the aspirations, is at the forefront of Sovereign Advisory as a business and achieving a gold standard of service. At Sovereign Advisory, we ensure that we are liaising with our clients every step of the way, acknowledging the changes and curves on the map of the road towards their success. We go on a journey with each one of them, be it guiding them on their business start-up, investing in other investment streams such as fintech and cryptocurrency, or finding that dream space for them to live in. You can be assured that when you invest in our services, through Sov- ereign Advisory, we invest ourselves into you 100%, making your venture, our adventure! We are grateful and blessed to command a wealth of expertise at our disposal at Sovereign within our man- agement and consultancy team to ensure Sovereign’s projects are delivered in a timely, effective and efficient manner.

Q: What do you think makes a good Project Management Firm?

I think project management, as a profession, has changed a lot through the years and has produced many good project managers who have risen to higher levels, consulted worldwide, and often started their organizations due to their broader understanding of business principles. Within the project management profession, a manager quickly becomes well-known in a very short period; cli- ents can naturally identify those project managers who are good. I think that the key attribute of a project management firm is the need for the necessary expertise and confidence, expertise at its heart, but what goes beyond a good firm and makes a great proj- ect management firm is the leadership skills to guide a client and establish a clear map of the road to a successful outcome. As a communicator with a strong background in the legal profession and stage acting, I have learned that communication and presenta- tion skills are essential to help a client navigate the often-complex challenges and different parts that make up a project, clearly, and accessibly to the client’s unique ways of communication. That will be the same no matter the project that is managed, be it breaking down the steps for a cryptocurrency funded investment, a Fintech or Blockchain project, the principles behind and steps involved in getting a mortgage for a property, or the distinguishment between the mainland and the various free zones in Dubai. These are, of course, all aspects Sovereign can advise on; embodying all these characteristics I’ve just mentioned.

Q: Dubai has a huge market for real estate and has well-established firms working in it. What makes your firm different?

A great question – one that I think can be best answered through applying our choice of description for our real estate service. The word ‘Sovereign’ could be defined as a state possessing supreme or ultimate power, including, status and responsibility for others’ lives. To have one’s sovereignty over one’s actions is to conduct oneself with self-mastery and worth, value, and clarity of one’s di- rection. What makes Sovereign Advisory different is that we em- phasise your sovereignty as paramount, and it sits at the heart of our business model. This is reflected in the way we interact with our shareholders, strategic real estate partners and developers across Dubai and the UAE, and our close relationship with clients. We recognise that our clients have the power, their individual, unique and inspiring sovereignty to decide and visualize how their home will look, how they want to feel living in it and even the kinds of communities they want to lay down roots in. We are the dream makers, the boutique interpreters with the depth and breadth of cultural and investment knowledge; there to deliver and create wealth for the next chapter of our clients’ lives, for their children’s families, and even further beyond. Sovereign Advisory is different because it delivers in this unique and bespoke way that suits the clients’ empowered visions. In line with our leading status in the market and different from the rest of the pack, Sovereign Advisory is now at the cutting edge in terms of being able to assist its clients to invest in property using Cryptocurrency!